Who Owns TankBloom and How We Fund the Work.
TankBloom is an independent aquarium knowledge platform. This page explains who is responsible for the site, how it may earn revenue, and the boundaries we maintain between commercial activity and editorial decisions.
TankBloom is independently operated.
TankBloom was founded as an independent freshwater aquarium publishing platform. Editorial direction, publishing standards, and site development are managed independently rather than by an aquarium manufacturer, retailer, or commercial sponsor.
The purpose of the site is to build a useful, connected body of aquarium knowledge around fish, plants, water, equipment, aquascaping, maintenance, and natural systems.
Revenue supports publishing, research, maintenance, and growth.
TankBloom may use more than one funding model over time. Any model we use should remain compatible with our editorial standards.
Advertising
Display advertising may help support hosting, publishing, research tools, design, maintenance, and other operating costs.
Affiliate Relationships
TankBloom may earn a commission when a reader uses an eligible affiliate link. The reader should not pay more because of that referral.
Commercial Partnerships
Sponsorships or partnerships may be considered when they fit the site, but commercial support should never purchase a favorable editorial conclusion.
What commercial partners cannot control.
A commercial relationship should not determine whether a product, method, species-care practice, or aquarium recommendation receives favorable treatment.
TankBloom retains control over editorial conclusions, wording, criticism, qualification, and whether a topic should be covered at all.
No purchased positive reviews.
No guaranteed rankings or recommendations.
No suppression of relevant limitations.
No advertiser control over factual conclusions.
Readers should be able to recognize commercial relationships.
When a page contains a material commercial relationship, the relationship should be disclosed in a clear and reasonably visible way.
Commission relationships should be disclosed.
If TankBloom can earn a commission from a link, readers should not have to guess that the relationship exists.
Sponsorship should be labeled.
Paid or sponsored material should be distinguishable from normal independent editorial coverage.
Disclosure does not replace judgment.
Even when a relationship is disclosed, factual claims, limitations, and recommendations still need to meet TankBloom’s editorial standards.
Commercial value is not the same as editorial value.
Relevance comes first.
A product or service should only appear when it genuinely fits the reader’s question.
Limitations still matter.
Commercial relationships should not prevent us from explaining trade-offs or weaknesses.
Evidence still matters.
Technical and factual claims should still be evaluated against appropriate sources.
Readers come first.
Recommendations should serve the aquarium decision, not simply create a monetization opportunity.
Ownership is one part of a wider accountability system.
Editorial Policy
How TankBloom writes, reviews, qualifies, and publishes aquarium guidance.
Read Policy → 02Research Methodology
How evidence, context, and source quality are evaluated.
Read Methodology → 03Corrections Policy
How meaningful factual errors and outdated guidance are handled.
Read Policy →Funding can support the work. It should not control the answer.
Transparency is part of editorial responsibility. Readers should be able to understand who owns TankBloom, how the platform may earn money, and where commercial influence ends.